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Mobile Friendly Websites

Visitors who access your websites through mobile devices are happy as long as they can easily move around, get the information they want, and enjoy their visit. Great mobile websites should still be visually inspiring, easily navigated, not need shrinking to view the entire page, and function in much the same way as the website does on a desktop.

However as a business and website owner, you need to understand the difference between the design options. Adaptive Web Design is more complex than Responsive, however as websites are starting to be 'designed first for mobile users' it is now the most Google friendly, and best formula for web design.

There are three options to choose from when building a Mobile Friendly Website.

Responsive Websites

Responsive Website Design (RWD) is the method I have previously used and was Google's favourite. It works on the principle of flexibility - a single fluid website, using only one set of instructions (a css style sheet) to display the website. The style sheet is coded so the website displays correctly on any device. Responsive websites flex and change based on a multitude of factors. The website should shrink and expand to fit the device being used to view it, and should 95% display the same on Desktops, Laptops and smaller devices.

  • RWD is the simplest option, yet is now considered old school
  • Responsive Web Design produces an almost 100% overall universal look, keeping your customers and visitors comfortable and clear about what to do when visiting the site on a device other than a computer, however the main content writing can be small and hard to read without enlarging, and links too small to easily click on
  • One set of rules covers all devices, easily crawled and indexed by Search Engines, and any changes to the design of your website are done on just one page, covering all devices
  • When a new iPhone launches with never before used screen dimensions, the website automatically displays correctly, due to the built in, one-stop shop fluidity

Adaptive Websites

Adaptive Design (Google calls this dynamic serving) uses multiple sets of instructions (css style sheets). Instead of one flexible design, adaptive design detects the device and other features, and then provides the appropriate style sheet to display the website. This means multiple options for display must be built into the website, and any time a new iPhone launches with different screen dimensions to any other, a new style sheet needs to be added to cover the dimensions of the new iPhone.

  • Adaptive Website Design allows for fine tuning of every aspect of the website so it is user-friendly on all screens
  • Multiple versions of sections and pages are used (not multiple websites) to keep everything visually pleasing and usable
  • Content is bigger on phones, links are bigger and easier to use, images and styling is adjusted to suit
  • Therefore it does take more time to edit and make changes to the website, because you are often changing the same information in two places
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Mobile m. Websites

A separate Mobile website (m.dotcom) with the URL m.yourwebsite.com can be built specifically for mobile devices. This website is not used for Laptops or Desktops.

  • You will need to maintain the desktop site at www.example.com and the mobile version at m.example.com if you have a mobile website. Changing the details on one, will not change it on the other. Whoever is updating/editing your website, has to make any changes twice.

Sacred Spaces packages include full mobile adaptive websites. Costs reflect the difficulty and time involved, and if you website is larger than standard or more complex, the cost may be more than the standed price listed in the Terms and Conditions.



"Nothing is ever too much trouble, too urgent or too difficult when it comes to Neri.

She has been the right hand of my business since I established this last year. I had tried so many other designers and they just didn't understand me or my vision. Neri got it straight away and without saying a word most of the time she gets every new look and feel I'm after. Dealing with Neri is like building your brand with a friend, she is so invested in your business and comes from such a genuine space.

She is all about honesty, integrity & building & fostering long term relationships which is why she will remain my first point of referral in this industry. She is a breath of fresh air!"

Rochelle Morgan



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